Activity and food for regional economies supporting health
PI EuroMov: Benoît Bardy
In Europe, poor diets and low levels of physical activity have been identified as major health challenges. To address these growing problems, eight regions are collaborating in the AFRESH project. Together, research-driven clusters from both the food and the physical activity sectors develop new research ideas and product concepts for promoting healthier lifestyles.
The objective of the AFRESH project, funded by the EU’s FP7 Regions of Knowledge programme, is to develop a research agenda for reducing diet- and physical inactivity-related diseases, such as diabetes, obesity and cardiovascular diseases. By using concepts from the food and sports sectors, the project also develops product and service innovations.
As a result of AFRESH, workshops, study visits, round tables and brainstorming sessions have been organised to include all the regional stakeholders such as representatives from research organisations, enterprises and local authorities. Based on this collaboration, the project has defined a Joint Action Plan for new research and innovation in the combined fields of healthy food and physical activity.
In AFRESH, EuroMov contributed specifically to Worpackage 4, Research priority 12: Implementation of health prevention programmes & services in nutrition and physical activity areas towards specific target groups, and assessment of their efficiency.
Grant FP7-Regions #266181
Coordinator: Wirtschaftsförderung Region Stuttgart GMBH
EuroMov role: Regional contributor